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Blog & Insights
This blog shares practical insights from our work in video production. You’ll find guidance on planning, filming, and using video effectively across corporate, brand, product, and campaign projects, based on
real-world experience.
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Company profile video: position your brand with authority
A company profile video gives your brand a voice, builds authority, and turns your story into a tool for credibility and growth. Learn how to plan and position it effectively.


Showcasing Machinery Through Video in Mining
Video gives mining companies a powerful way to showcase machinery in action, highlighting scale, capability, and innovation with impact.


Why Project Update Videos Matter in Mining
Project update videos keep stakeholders aligned, reduce miscommunication, and help mining companies showcase progress with confidence and clarity.


What Makes a Great Corporate Overview Video in Mining
A strong corporate overview video helps mining companies communicate who they are, what they stand for, and why stakeholders should trust them.


Using Video to Communicate with Stakeholders in Mining
Video helps mining companies communicate clearly and credibly with stakeholders, whether it’s investors, partners, regulators, or the local community.


Why Video Is Essential for Safety Inductions in Mining
Safety induction videos help mining companies reduce risk, improve compliance, and deliver consistent onboarding across all sites, saving time and protecting lives.


How Recruitment Videos for Mining Attract the Right People
Recruitment videos give mining companies an edge by showing what the job and culture are really like, helping attract skilled workers who are ready for the challenge.


How Culture Videos Help Candidates Connect Before They Apply
Culture videos reveal your workplace’s true energy and values, helping candidates connect with your team and decide if they’re a great fit before they apply.


How Partnership Videos Strengthen Your Employer Brand
Partnership videos showcase meaningful collaborations, revealing your company’s values and strengthening your employer brand by highlighting shared successes.


How Onboarding Videos Create Smoother, Stronger Starts
Onboarding videos help new hires start strong by making processes clear, welcoming them to your culture, and improving retention from day one.


How Employee Stories Build Connection and Trust
Employee stories give candidates a real look at your workplace through authentic experiences, helping build trust and connect with future team members.


Why Meet the Team Videos Build Trust Before the First Handshake
Meet the Team videos introduce your people authentically, helping candidates feel connected and confident before they ever walk through your doors.


How About Us videos shape employer branding
About Us videos give candidates an authentic look into your company’s people, values, and culture, helping your employer brand stand out and attract top talent.


How to Create Powerful Testimonial Videos.
A great testimonial video does more than tell a story. It earns trust, makes your brand credible, and moves people to act, in under a minute.


How to Create a Brand Storytelling Video in 60 Seconds
Your brand story doesn’t need three minutes. This guide shows how to create a 60-second brand storytelling video that actually connects and converts.


What Makes Social Media Video Ads Actually Work (and What Just Wastes Your Budget)
Not all ad videos are built to convert. Here’s what separates the ones that get skipped from the ones that drive clicks, leads, and results.


What Makes a Great Recruitment Video?
Recruitment videos are more than job ads, they’re culture snapshots, trust builders, and first impressions rolled into one. This post explores what makes a great recruitment video and how to use it to attract the people you actually want on your team.


Why Internal Videos Strengthen Teams
Strong teams are built on clear communication, shared values, and consistent messaging. This post breaks down how internal videos strengthen teams by aligning people, streamlining information, and making communication more human.


Do Training Videos Save Time and Money?
Training new staff or reinforcing key processes can be time-consuming and expensive. In this post, we explore how well-designed training videos save time and money, while improving consistency and engagement across your team.


How to Introduce Your Brand with Video
Introducing your brand with video is one of the fastest ways to build trust and connect with your audience. This post breaks down what makes a great brand video, where to use it, and how to avoid common mistakes ,all through a strategic storytelling lens.
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