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Social media video built for real audiences
People scroll quickly, judge content fast, and decide within seconds whether to keep watching. Strong social media video is not just about making something short. It needs the right opening, clear message, platform-aware pacing, and a final edit that feels natural where it appears.
At AA Video Production, we plan each social media video around its role in the wider content mix. That means defining what each deliverable needs to achieve before filming, then shaping the footage and edit to suit the campaign, audience and release plan.
Trusted by
leading brands across Australia
Social media video in practice
Custom 44
Workwear branding for social
Custom 44 produces durable, high-quality workwear with a strong focus on craftsmanship and print quality. We created a series of short-form social videos to show their design process, brand tone, and day-to-day work culture. The content was shaped for organic and paid social use, helping the brand reach the right audience with clarity and consistency.
We partnered with Arri and his team to create amazing videos for our family business, Custom 44. From scriptwriting to filming and even helping us post the videos, the support was incredible. Highly recommend AA Video Production for their professionalism, creativity, and ongoing Working with AA Video Production was a fantastic experience.
Marko & Maria - Custom 44
BenchWorld
Manufacturing content for social
BenchWorld’s work is defined by precision and build quality. We produced a series of short-form social videos focused on real production moments, from CNC machining through to finished surfaces. The content was built for social and paid campaigns, clearly showing craftsmanship, process, and positioning within the manufacturing sector.
The crew at AA Video Production made the whole thing an absolute breeze! It was my first time on camera and I was pretty nervous, but Arri and the team were legends, kept it super chill and made me feel right at home. Their direction was spot on, and the final videos exceeded all expectations. If you want a team that knows their stuff and makes filming easy, these are your people!
Lizzie – BenchWorld Team
Featured social media projects
Social media video services
Each format offers a different way to capture attention, communicate clearly and build trust with potential customers.
Short-form videos
Fast, focused content for Reels, Shorts and social feeds, suited to launches, promotions and regular brand updates.
Product videos
Show products in use, highlight key benefits and make their value easy to understand.
Social media ad videos
Paid social content built around one clear message, a strong opening and a direct next step.
Testimonial videos
Turn real customer experiences into credible proof that builds trust in your business.
Brand story videos
Communicate who you are, what you stand for and what makes your brand worth remembering.
Educational videos
Answer common questions, explain processes and share useful knowledge that helps customers make informed decisions.
Our production process
Our AA four-step production method helps businesses streamline their message from initial planning through to final delivery.
Clear planning
We define objectives, scope and messaging before production begins.
Managed production
Filming is handled professionally, with clear direction and a process that keeps the project on track.
Focused editing
Footage is shaped into a clear, structured story with consistent branding.
Refined delivery
Final videos are prepared and delivered in the right formats for your platforms.
Discuss your project
Get in touch to discuss your project, timelines, and what you need the video to achieve.