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Product 
video production

Clear, well-planned product video production that helps people understand your product, see its value, and choose with confidence.

Home /  Product Video 

Built to show how your product works

Product video needs to do more than make a product look appealing. It should highlight the details that matter, demonstrate the product in use, and make its function and value easy to understand.

We create product videos for everything from consumer products to vehicles, equipment and industrial systems. From planning through to post-production, each project is shaped around the product, its audience, and where the final video will be used.

Collage of product video shoots for food production, automotive, wine and off-road vehicles
Two-camera video production setup filming an interview inside an industrial facility

Trusted by
leading brands across Australia

TurmeriX Logo
Nugget Finder logo
Levantine Hill logo
Minelab brand logo
Otraco International Logo
Kadac logo
Amazon Web Services (AWS) logo
Big Wheels Truck Alignment logo
Delta Group logo
Let’s Go Motorhomes logo
Sloane Built company logo
Bench World Joinery logo
Bruce Rock Engineering logo
Haulmore Trailers logo
AAA Trailers logo
Everlast logo

How product video works in practice

Video crew filming a Golden Retriever for Safely Secured in an outdoor shopping precinct
Safely Secured product video shoot with a dog owner and camera crew in a park

Safely Secured

Anti-theft dog gear shown in real use

Safely Secured needed a series of short videos showing its lockable dog collars, harnesses and leashes in everyday situations. We filmed across retail, park and urban locations to demonstrate the range naturally and clearly.

The videos combine practical demonstrations with the brand’s anti-theft message, giving Safely Secured focused content for ecommerce and social media without relying on lengthy explanations.

I booked Arri at AA Video Production to shoot content for my dog accessory brand. He came back with cleverly written scripts that told my brand’s story brilliantly. On shoot day, he worked effortlessly through the shot list and also capturing additional photos for extra content. 

Matt McShane - Safely Secured

Video production setup filming Greenigo staff making wooden products in a workshop
Camera operator filming the Greenigo manufacturing process in the workshop

Greenigo

From raw timber to finished products

Greenigo needed video content that showed how its custom wooden products are made and the care behind the process. We filmed the journey from raw maple timber through cutting, printing and finishing, capturing the materials, equipment and craftsmanship behind the range.

The final videos give customers a clear view of the production process and finished products, with content created for ecommerce, wholesale and social media.

Arri and his team go above and beyond to understand your requirements, deliver the results as agreed within time and budget!
Vivek Panchakshari - Greenigo

Featured product projects

Our production process

Our AA Four-Step Method keeps the product, audience and final use clear from planning through to delivery.

Clear planning

We confirm what matters, who the video is for, and where it will be used.

Managed production

We plan the shoot around the product, location, and demonstrations to capture it accurately.

Focused editing

We shape the footage with clear pacing, sound, graphics, and branding.

Refined delivery

We supply the final videos in the formats needed for each platform and campaign.

Filming with a puppy talent to present Safely secured product.

A team that understands product detail

Product shoots depend on the details: how the product is handled, demonstrated, lit and framed. Our team plans around those details and works carefully on set to capture each product accurately and efficiently.

Discuss your project

Get in touch to discuss your project, timelines, and what you need the video to achieve.

How did you hear about us?

Frequently asked questions

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