How About Us videos shape employer branding
- AA Video Production
- Jun 30
- 2 min read
Attracting the right people has never been more competitive. Candidates today want more than a job; they want to understand the people, values, and purpose behind a company. About Us videos give potential hires a glimpse behind the scenes, helping you communicate your story and culture authentically so you stand out in a crowded job market.
Why About Us Videos Are Essential for Employer Branding
About Us videos humanize your company by showing real people and sharing what makes your workplace unique. They provide insight into your culture, leadership, and day-to-day environment, helping candidates feel confident and connected before they apply.
When added to careers sites or integrated into recruitment strategies, these videos can increase engagement and time on page, improving both candidate experience and your website’s overall performance. They can also reinforce your broader recruitment video production efforts by giving candidates a strong first impression of your employer brand.
Key Elements of a Compelling About Us Video
Effective About Us videos share a few key qualities:
Authentic interviews, featuring employees and leaders who tell their own stories.
Footage of real spaces, like offices, warehouses, or sites, that shows daily life.
A consistent look and tone, aligned with your existing corporate videos to maintain a cohesive brand image.
A clear mission, communicated naturally as part of the narrative.
Including these elements helps candidates see themselves in your team and feel excited about the possibility of joining.
Where About Us Videos Make the Greatest Impact
About Us videos can be placed across multiple touchpoints to reach candidates effectively:
Careers pages or About sections, offering an introduction to your company early in the candidate journey.
Recruitment emails or digital job postings, providing context alongside job descriptions.
LinkedIn company pages, where many candidates go to learn about potential employers.
Internal onboarding materials, giving new hires a warm welcome and a head start on understanding your culture.
Sharing About Us videos as part of your social media video content strategy can also help you connect with passive candidates who may not be actively looking but are open to opportunities.
Common Mistakes to Avoid in About Us Videos
About Us videos risk missing their mark if they:
Feel scripted or overly polished, making your team seem inauthentic.
Use stock footage instead of real footage from your organization.
Lack diversity, which can leave candidates feeling excluded.
Fail to communicate a clear message about what your company stands for.
Keeping your video natural, inclusive, and true to your workplace ensures it helps attract people who share your values.
Final Thoughts
About Us videos play a key role in shaping how candidates see your company before they ever step through the door. By introducing your team and culture authentically, they help you connect with the right talent faster.
For ideas on weaving these videos into your hiring strategy, explore our Recruitment Video Production page or see how we bring stories to life across industries on our video services page.
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