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Blog & Insights
This blog shares practical insights from our work in video production. You’ll find guidance on planning, filming, and using video effectively across corporate, brand, product, and campaign projects, based on
real-world experience.
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Company profile video: position your brand with authority
A company profile video gives your brand a voice, builds authority, and turns your story into a tool for credibility and growth. Learn how to plan and position it effectively.
Corporate Event Video Production: Filming Checklist, Deliverables & ROI
Corporate event video production turns your conference or launch into reusable assets, highlights, full-session records, and short social clips, that build trust, report to stakeholders, and improve ROI for the next event.
Why Video Outperforms Static Content in Marketing
Video consistently outperforms static content in marketing. Here’s why it engages audiences, boosts conversions, and delivers stronger ROI.
The 7 Types of Videos Every Business Needs
Video is one of the most effective ways to connect with your audience. Discover the 7 essential types of business videos that build trust, engage customers, and drive growth.
Showcasing Machinery Through Video in Mining
Video gives mining companies a powerful way to showcase machinery in action, highlighting scale, capability, and innovation with impact.
Why Project Update Videos Matter in Mining
Project update videos keep stakeholders aligned, reduce miscommunication, and help mining companies showcase progress with confidence and clarity.
What Makes a Great Corporate Overview Video in Mining
A strong corporate overview video helps mining companies communicate who they are, what they stand for, and why stakeholders should trust them.
Using Video to Communicate with Stakeholders in Mining
Video helps mining companies communicate clearly and credibly with stakeholders, whether it’s investors, partners, regulators, or the local community.
Why Video Is Essential for Safety Inductions in Mining
Safety induction videos help mining companies reduce risk, improve compliance, and deliver consistent onboarding across all sites, saving time and protecting lives.
How Recruitment Videos for Mining Attract the Right People
Recruitment videos give mining companies an edge by showing what the job and culture are really like, helping attract skilled workers who are ready for the challenge.
How Culture Videos Help Candidates Connect Before They Apply
Culture videos reveal your workplace’s true energy and values, helping candidates connect with your team and decide if they’re a great fit before they apply.
How Partnership Videos Strengthen Your Employer Brand
Partnership videos showcase meaningful collaborations, revealing your company’s values and strengthening your employer brand by highlighting shared successes.
How Onboarding Videos Create Smoother, Stronger Starts
Onboarding videos help new hires start strong by making processes clear, welcoming them to your culture, and improving retention from day one.
How Employee Stories Build Connection and Trust
Employee stories give candidates a real look at your workplace through authentic experiences, helping build trust and connect with future team members.
Why Meet the Team Videos Build Trust Before the First Handshake
Meet the Team videos introduce your people authentically, helping candidates feel connected and confident before they ever walk through your doors.
How About Us videos shape employer branding
About Us videos give candidates an authentic look into your company’s people, values, and culture, helping your employer brand stand out and attract top talent.
How Ecommerce Videos Drive Faster Purchase Decisions
E-commerce videos give shoppers the clarity they need to buy faster and with confidence, bridging the gap between curiosity and commitment to boost conversions.
How Product Showcase Videos Help Brands Stand Out
Product showcase videos go beyond pretty shots, they reveal what makes your products unique, inspire trust, and help customers move confidently from browsing to buying.
How Lead Generation Videos Turn Viewers into Enquiries
Lead generation videos turn curiosity into action by addressing customer pain points and guiding prospects toward enquiry. Discover how these videos drive results and build trust.
How Lifestyle Videos Turn Products into Experiences
Lifestyle videos go beyond features to show how products fit into real moments, helping brands create emotional connections and turn simple items into aspirational experiences.
Ready to Bring Your Vision to Life?
Get in touch to discuss your project, timelines, and what you need the video to achieve.
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