The 7 Types of Videos Every Business Needs

Video has become one of the most powerful ways for businesses to connect with their audience. Whether it’s building trust, explaining a product, or attracting top talent, the right video can deliver results that words and images alone can’t achieve.

By combining corporate stories, testimonials, product demos, explainers, recruitment, training, and social cutdowns, you build a strategy around the seven essential types of business videos that drive growth, awareness, and long-term customer relationships.

At AA Video Production, we’ve seen how businesses across Australia grow faster when they use a variety of video services tailored to both their brand and audience. Below, we’ll break down the seven essential types of videos every business should consider.

1. Corporate Story Video

What it is

A corporate story video highlights who you are, what you do, and why you exist. It’s the cornerstone of your brand’s video content, combining your mission, values, and personality into a compelling narrative.

Why it matters

People connect with stories more than statistics. A strong corporate video builds trust, humanises your business, and positions you as credible and professional. It’s often the first impression potential clients, investors, or partners have of your brand.

Example use

Think of a 2–3 minute brand story that lives on your homepage or “About Us” page. It introduces your company, your team, and your culture, while giving viewers a reason to choose you over competitors. Businesses often showcase these on their About Us page or as the hero video on the homepage.

2. Testimonial Video

What it is

A testimonial video captures your customers or clients sharing their positive experiences with your business.

Why it matters

Word of mouth is powerful, and testimonials build trust faster than anything you say about yourself. Prospects are far more likely to believe a real customer than polished sales copy. A strong testimonial video demonstrates credibility, reduces doubt, and nudges potential clients toward a decision.

Example use

A 60–90 second client success story featured on your website’s homepage, landing pages, or sales presentations can make a big difference in conversions. Many businesses create a dedicated testimonials page to showcase these stories alongside written reviews.

3. Product Demo Video

What it is

A product demo video shows how your product works in action. It highlights key features, benefits, and use cases in a way that’s clear and engaging.

Why it matters

Seeing a product in use builds confidence and reduces hesitation to buy. Instead of reading through long descriptions, potential customers get a visual demonstration that answers their questions and shows real value. Well-crafted demo videos help turn interest into purchase.

Example use

Many businesses showcase product demos on their product pages or use them in sales presentations. A short, 60–90 second video can help prospects understand exactly what makes your solution stand out.

4. Explainer Video – One of the Most Effective Types of Business Videos

What it is

An explainer video simplifies complex ideas, products, or services into clear, easy-to-understand visuals. These are often animated, motion graphics, or a mix of live action and graphics.

Why it matters

When people don’t fully understand what you offer, they hesitate to take the next step. An explainer video breaks down barriers by showing the value of your product or service in just 60–90 seconds. It’s one of the most effective ways to increase clarity and conversions.

Example use

Explainer videos are often placed on a homepage or landing page, where they quickly capture attention and explain the “what” and “why.” Businesses also use them across social campaigns to introduce new services or features.

5. Recruitment Video

What it is

A recruitment video showcases your company culture, values, and work environment to attract the right talent. It goes beyond job descriptions by giving candidates a real sense of what it’s like to work with your team.

Why it matters

Top candidates often have multiple options. A recruitment video helps your business stand out by showing authenticity and personality. It builds trust, appeals to culture fit, and attracts people who share your values.

Example use

Many businesses feature recruitment videos on their careers page or LinkedIn job ads. A short film highlighting team members, day-to-day life, and workplace culture can be a powerful asset. Learn more about our approach on the Recruitment Video Production page.

6. Training Video

What it is

A training video is designed to educate employees, customers, or partners. It explains processes, demonstrates systems, or delivers consistent onboarding in a format that can be revisited anytime.

Why it matters

Unlike one-off training sessions, video provides repeatable, scalable learning. It saves time, reduces errors, and ensures every team member receives the same clear instruction. For customers, training videos improve product adoption and reduce support requests.

Example use

A library of short training modules can live on your internal systems or customer portal. Businesses in industries like mining, manufacturing, and healthcare often rely on corporate video production to deliver high-quality training content that’s professional and easy to follow.

7. Social Cutdowns

What it is

Social cutdowns are shorter edits of your main videos, like brand stories, testimonials, or product demos, repurposed for platforms such as LinkedIn, Instagram, and Facebook.

Why it matters

Attention spans on social media are short. A 15–30 second cutdown delivers your key message quickly and effectively, helping your content reach more people without losing impact. By repurposing existing footage, businesses maximise the value of their video production investment.

Example use

A corporate video can be cut into a series of short clips for social media campaigns. These bite-sized edits are ideal for ads, reels, and stories that drive engagement and keep your brand visible.

Why Your Business Needs All 7 Types of Videos

Each type of video serves a unique role, from building trust and explaining complex ideas to attracting talent and engaging audiences on social media. Relying on just one format limits your ability to connect with different people at different stages of their journey with your brand.

By combining corporate stories, testimonials, product demos, explainers, recruitment, training, and social cutdowns, you create a video strategy that’s both versatile and powerful. Together, these formats help build awareness, increase conversions, and strengthen long-term customer relationships.

If you’re ready to explore how video can drive growth for your business, take a look at our full range of video services or browse examples of our work in the portfolio.