top of page
Blog & Insights
This blog shares practical insights from our work in video production. You’ll find guidance on planning, filming, and using video effectively across corporate, brand, product, and campaign projects, based on
real-world experience.
Home / Blog
Search
How recording seminars and workshops turns live sessions into reusable training content
Recording seminars and workshops helps turn live training into clear, reusable learning content. This guide explains what to focus on so sessions stay useful long after the room clears.
How to get real value from trade show and expo video coverage
Trade show and expo video coverage helps you capture demos, conversations and buyer reactions in a way that supports follow ups and post event marketing. This guide explains what to focus on and how to use the footage effectively.
How do you film a product launch that earns attention?
A simple guide on how to film a product launch in a way that earns attention. Learn what matters most on the day and how to plan your content with purpose.
Awards night video production that captures highlights, speeches and sponsor value
Awards night video production captures key moments, speeches and atmosphere in a simple, clear way. This guide explains how to plan and use your event footage effectively.
Company profile video: position your brand with authority
A company profile video gives your brand a voice, builds authority, and turns your story into a tool for credibility and growth. Learn how to plan and position it effectively.
Corporate Event Video Production: Filming Checklist, Deliverables & ROI
Corporate event video production turns your conference or launch into reusable assets, highlights, full-session records, and short social clips, that build trust, report to stakeholders, and improve ROI for the next event.
Why Video Outperforms Static Content in Marketing
Video consistently outperforms static content in marketing. Here’s why it engages audiences, boosts conversions, and delivers stronger ROI.
The 7 Types of Videos Every Business Needs
Video is one of the most effective ways to connect with your audience. Discover the 7 essential types of business videos that build trust, engage customers, and drive growth.
How Culture Videos Help Candidates Connect Before They Apply
Culture videos reveal your workplace’s true energy and values, helping candidates connect with your team and decide if they’re a great fit before they apply.
How Partnership Videos Strengthen Your Employer Brand
Partnership videos showcase meaningful collaborations, revealing your company’s values and strengthening your employer brand by highlighting shared successes.
How Onboarding Videos Create Smoother, Stronger Starts
Onboarding videos help new hires start strong by making processes clear, welcoming them to your culture, and improving retention from day one.
How Employee Stories Build Connection and Trust
Employee stories give candidates a real look at your workplace through authentic experiences, helping build trust and connect with future team members.
Why Meet the Team Videos Build Trust Before the First Handshake
Meet the Team videos introduce your people authentically, helping candidates feel connected and confident before they ever walk through your doors.
How Ecommerce Videos Drive Faster Purchase Decisions
E-commerce videos give shoppers the clarity they need to buy faster and with confidence, bridging the gap between curiosity and commitment to boost conversions.
How Product Showcase Videos Help Brands Stand Out
Product showcase videos go beyond pretty shots, they reveal what makes your products unique, inspire trust, and help customers move confidently from browsing to buying.
How Lead Generation Videos Turn Viewers into Enquiries
Lead generation videos turn curiosity into action by addressing customer pain points and guiding prospects toward enquiry. Discover how these videos drive results and build trust.
How Lifestyle Videos Turn Products into Experiences
Lifestyle videos go beyond features to show how products fit into real moments, helping brands create emotional connections and turn simple items into aspirational experiences.
How Feature Videos Spotlight What Really Sells
Feature videos don’t just show products, they spotlight what truly makes them sell. Learn how these videos highlight unique benefits, capture attention, and help brands stand out in crowded markets.
How Explainer Videos Actually Convert
Explainer videos simplify complex ideas, boost understanding, and help convert curious visitors into loyal customers. Learn how these videos clarify value, build trust, and drive results.
Ready to Bring Your Vision to Life?
Get in touch to discuss your project, timelines, and what you need the video to achieve.
bottom of page