How to Introduce Your Brand with Video

In a world where attention spans are shrinking and competition is growing, your first impression needs to hit differently. That’s where video comes in, not just to show what you do, but to spark curiosity, create connection, and set the tone for everything that follows. Whether you’re launching a new venture or evolving your brand, a short, sharp brand introduction video can do more than words ever could. And when done right, it becomes a powerful piece of your overall corporate video strategy.

Behind the scenes with Dermott Brereton during a video shoot in Perth

1- Why First Impressions Matter More Than Ever

Before visitors read a word or scroll your feed, they’ve already formed an opinion. In seconds, they decide whether your brand feels professional, credible, and worth their time. Video shapes that moment, visually, emotionally, and authentically.

A strong brand video doesn’t just explain, it shows who you are, what you stand for, and how you help. It’s the difference between being skimmed past and being remembered. Studies show people retain up to 95% of a message through video, compared to just 10% via text. This is why many businesses prioritise visual storytelling on key touchpoints like the homepage or about page, using video to connect fast and leave a lasting impression.

2- What to Include When You Introduce Your Brand with Video

A great way to introduce your brand with video is to keep it clear, human, and aligned with your identity. It’s not about cramming in everything, it’s about capturing the essence of what your brand stands for in a way that feels genuine and easy to digest.

At its core, it should answer three key questions:

• Who are you?

• What do you do?

• Why should people care?

The tone, pace, and visuals should all reflect your brand personality. That might mean using real team members on camera, including client clips, or showing your product or service in action. Many brands also integrate this style of video into broader formats like story-driven videos or short-form social content, making it easy to repurpose across multiple platforms.

Filming heavy equipment operations for Hastings Deering CAT

3- Where to Use Your Brand Video

Creating a strong brand introduction video is only half the equation, knowing where to use it is what makes it work harder for you.

Some of the most effective placements include:

• Your website’s homepage or About page

• Pinned posts on LinkedIn, Facebook, or Instagram

• Intro section on YouTube or Vimeo channels

• As part of your email signature or onboarding flow

• Embedded within service pages to provide context and build trust

Strategically placed, your brand video becomes a first-touch asset, one that keeps working across multiple channels without needing to be constantly refreshed.

4- Mistakes to Avoid

Even the most well-meaning brand videos can miss the mark if they’re not thoughtfully executed. Some common pitfalls include:

• Talking too much about yourself without making it relevant to your audience

• Poor sound or visuals, which immediately undermine credibility

• No clear message or structure, leaving viewers confused or uninterested

• Overloading it with jargon instead of keeping the language natural

• Lacking a purpose, such as guiding viewers to explore more or take a next step

  
  

To get the most value, treat your brand video like any core business asset, aligned with your voice, created with intention, and integrated into your broader content strategy.

5- Pro Tip – Add a Human Face

If there’s one element that consistently boosts engagement, it’s real people on screen. When you introduce your brand with video, featuring a founder, team member, or customer builds instant trust. Viewers connect faster when they see emotion, eye contact, and authenticity, something no graphic or stock footage can replicate.

Even a simple, well-lit talking-head clip can outperform highly produced content if it feels genuine. Whether it’s a quick intro, a walk-through, or a short story about why the business exists, putting a human face to your brand makes it easier for people to care, remember, and act.

This approach is often used in corporate video production, especially in formats like testimonial videos or short-form social content that highlight the people behind the brand.

Capturing story-driven footage on location in Walhalla, regional Victoria

Final Thoughts

Your brand doesn’t need a complicated pitch, it needs a clear introduction that feels real. In a matter of seconds, a well-made video can communicate your purpose, your personality, and your promise. And unlike a static image or paragraph of text, it keeps working across every platform you share it on.

If you're looking to build trust, boost awareness, or support your broader video content strategy, there’s no better place to start than a strong brand introduction video. Keep it simple, keep it human, and let the story do the work.

Want to see how other businesses are using brand story videos to connect and grow? Explore real-world examples and ideas on our Brand Story Video Production page.