How Much Does Video Production Cost in Melbourne?

AA Video Production
May 12
3 min read

Updated: May 13

If you're looking to create a professional video for your business, one of the first questions you’ll have is: how much will it cost? In Melbourne, video production pricing can vary a lot depending on your goals, the style of video, and the team involved. In this guide, we’ll break down what affects cost, what you can expect to pay, and how to get the most value from your investment.

On-site video production capturing the operational process of Major Crane in Melbourne, showcasing large-scale commercial work. — Capturing the workflow of Major Crane on-site, showing the real process, not just the polished outcome.

What Affects Video Production Costs in Melbourne?

Several key factors influence how much you’ll pay for a professional video in Melbourne. Understanding these upfront helps you avoid surprises and plan your budget more effectively.

Here’s what impacts pricing most:

Video Type & Length
A 30-second ad costs less than a full 3-minute brand story. Interviews, testimonials, and product promos also vary in complexity.
Crew Size & Equipment
A basic shoot with one videographer is more affordable than a full crew with lighting, audio, camera assistants, and drones.
Filming Locations
On-site filming across multiple locations or in remote areas (like regional Victoria or WA) will add travel time and cost.
Editing Time & Revisions
The more footage and polish required, the higher the post-production cost, especially for videos with motion graphics or layered storytelling.
Custom Scripting or Strategy
If you want a full concept, script, and storyboard developed, that’s added time and creative input.

Typical Price Ranges (From Basic to Premium)

Video production pricing in Melbourne can range anywhere from $2,500 to $50,000+, depending on the type of video, scope, and production needs. Here's a general breakdown to help guide your expectations:

$2,500–$5,000
Entry-level videos like social media promos, testimonials, or basic interview setups. Usually involves a single videographer and straightforward editing.
$5,000–$15,000
Mid-tier productions such as recruitment videos, brand stories, or multi-location shoots. Typically includes a small crew, scripting support, and professional editing.
$15,000–$50,000+
High-end campaigns: corporate hero videos, multi-day shoots, TV spots, or full-scale video strategies. Includes creative direction, scripting, large crews, and post-production polish.

This range gives flexibility for both one-off videos and content series tailored to your business needs.

Full production setup at Calder Park Raceway during a commercial video shoot, showcasing large-scale filming capabilities in Melbourne. — Full-scale video production at Calder Park Raceway, combining speed, precision, and storytelling on the track.

How to Get the Most Value from Your Budget

Whether you're working with $3,000 or $30,000, the key is to align your video spend with your business goals. Here’s how to stretch your budget further without sacrificing quality:

Plan with purpose
Know the outcome you want, whether it’s a recruitment video, a corporate story, or a brand ad, and design your video around that goal.
Film multiple videos in one shoot
For example, if you’re creating a corporate video, capture team culture clips and social edits in the same day. One shoot, multiple assets.
Repurpose your content
A long-form brand story can become multiple social media videos, cutdowns for ads, or even internal onboarding pieces.
Work with a clear process
Our video production process is built to avoid surprises and help you get more from every minute on set, and every dollar spent.

When to Invest More (and Why It Pays Off)

Some videos are worth more — because they do more. If you’re creating a high-impact piece to build trust, attract investors, or lead a hiring campaign, investing in a premium production makes a measurable difference.

Here’s when it makes sense to level up:

Your video is client-facing or investor-focused
A polished corporate video or hero story reflects your professionalism and brand value.
You’re building a recruitment campaign
If your goal is to attract top talent, a professionally produced recruitment video showcases your culture and sets you apart in a competitive market.
You want multi-platform content
Investing in a full-day shoot gives you flexibility to create short social media videos, testimonials, and brand snippets from a single session.
You need content that lasts
Premium editing, creative direction, and storytelling give your video a longer shelf life, especially when part of a custom video package.

Final Thoughts on Video Production Pricing

Video production in Melbourne can vary widely in cost, but the real value lies in how well it supports your goals, whether that’s recruitment, brand awareness, or long-term growth.

With the right approach and a trusted team, even a modest budget can produce content that feels premium and performs with purpose.